We’ve said this before and we’ll say it again: the Internet is ever changing, and if you want to use it successfully, you need to be on top of these changes and follow the trends. It seems like just yesterday Instagram was making its debut, and now it’s become one of the most popular platforms in the business.
These trends often fade faster than they appear, but that doesn’t mean you shouldn’t be taking advantage of them while they are on the rise. Because they happen so fast, sometimes it can feel hard to keep up, so we’ve compiled a list of the top 5 social media trends that you need to be on top of this year.
Real Time Engagement
When people reach out to a company on social media, they want a fast response. By responding to questions, comments and other concerns on social media in a timely manner, you are creating a more direct conversation with your consumers. There are plenty of tools that will send you alerts so you can respond quickly, but more than anything, just keeping track of your social media accounts and interacting with your audience will serve you well in the long run.
Fewer New Platforms
In the past few years, dozens of new social media platforms have appeared and disappeared in the blink of an eye. In 2016, far fewer of these platforms are emerging, so spend focus your time and energy on the most popular platforms instead of trying to find and establish yourself on the new ones. Odds are they won’t last very long anyway, so invest your time and funding in the right places. If you’re looking for new platforms to try, check out some social networks that already have huge user bases but are more popular amongst millennials such as Tumblr, SnapChat and Pinterest.
Mobile-friendly does not just apply to your website; it’s crucial for social media as well. We recognize that this isn’t much of an emerging trend, but it’s one that needs an equal amount of attention, particularly since social media officially became more commonly used on mobile devices than desktop computers in 2015. This is crucial information to factor into your social media marketing strategies, particularly if you are targeting younger generations. Before you post anything, think about how it will appear on a mobile device. Keep it short and sweet; don’t expect people to read unreasonably long posts on a small screen, and post videos that won’t take forever to load.
Video content has taken over in the past year, particularly in the form of short informative or instructional videos. Think about it; in 45 seconds you have a step-by-step guide to making a triple layer ice cream sandwich cake without having to ever read a recipe. The best part? Your viewer will probably watch that video 10 more times in order to actually create that ice cream sandwich cake. No matter what the content consists of, these short, informative videos will be far more likely to capture your audience’s attention. So long as they are a good length (generally between 30 seconds and two minutes) and are visually appealing, video content is the way to go on social media.
This may seem like an odd one, but don’t get too confused just yet. Concern for privacy settings hit an all time high in 2015. While SnapChat has been commonly used for several years now, this recent spike in concern is part of what made this platform more popular than ever. Knowing when people are most in need of a secure platform will tell you where to focus your energy and how much of your audience will be able to interact with on other platforms.
GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping companies and business owners drive brand value through digital channels. We do this by uniting your brand with creative concepts and marketing. The result? Better ROI. Let’s start a conversation, we don’t bite:) Give us a call on 410-775-4011 or drop us a line at [email protected]. We are also social, connect with us via :