Everyone logically knows that not everything on the internet is reliable, yet more often than not, the top hit on Google is the first one people click when they need information quickly. We’ve all done it, and knowing this can give your business a leg up when it comes to online marketing. No matter how spectacular your website is, if it isn’t easily accessible and readily available to your clients when they need to find it, it won’t do your business much good. If you’re having trouble directing online traffic to your website, check out these seven SEO necessities for making sure your website, and in turn your business, thrives.

Social media: Social media has a multitude of marketing benefits, but one of its biggest jobs is redirecting people back to your website. If the link to your website is at the forefront of your Twitter, Instagram, and LinkedIn pages, clients will be able to find your website with their eyes closed. In addition, the more platforms your business appears on, the more hits you’ll get below the Google search bar. So invest in social media. It helps with SEO.

Page titles: Clearly labeled pages and posts will allow users to search for more specific things within your website such as prices, hours of operation, location and product information directly from the search bar. The more facets of your website that can appear in search results, the better.

Keywords: Make sure the words people are most likely to include in a search are in your titles, descriptions, captions and other content. This helps earn your website a slot in the top hits of a search if someone is looking for a particular product or service. The easier it is for them to find, the more likely they are to buy it from you.

Updates: Search engines select specific websites in a particular order based on a multitude of criteria, one of which includes website activity. If your website has been dormant for a considerable amount of time, it is less likely to appear in the top hits of a search engine despite. Make sure you’re updating your website as frequently as needed, which will also keep returning costumers coming back to check for sales, new products, and any other new information.

URL: Speaking of criteria, another factor in selecting websites is simply how many times that link has been clicked. Don’t change your domain name if you can help it because the more often your website is visited, the higher up it will appear in a search engine. The way your link appears in an email or on social media also matters, so make sure that link is nice and tidy without unnecessary numbers or symbols.

Pay-Per-Click ads: Companies all over the world invest enormous amounts of money in online advertisements, paying for every single click, as the name suggests, on an ad that redirects a user back to the company’s website. While there is certainly merit to this method, in reality, the vast majority of people rarely click on these ads unless it’s by accident. Of course, there is the obvious the benefit of having your ad displayed when someone makes a related search, but you’re better off saving the money and using other methods to drive traffic back to your website.

Track and analyze: If you know how most people are finding you, you can then put more time and energy into the platforms that are doing you the best. An analysis will also let you know whether or not you’ve been putting too much focus on platforms that don’t yield the best result, and from there you can either work to improve it or try something new entirely.

GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4011, email us at [email protected], or get in touch with us via :

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About The Author

Bola Olonisakin

Bola Olonisakin

Bola is the founder and principal at GTECH Designs, a digital creative agency that helps small and mid-sized businesses launch, grow and succeed. Her research and work in web design, social media and strategic communication have been published in numerous books and articles, and she’s regularly seen on stage at events around the country. She’s responsible for teaching GTECH clients how to blend strategic goal-setting with great design to create effective online marketing strategies. You can reach her at [email protected]