Many companies believe that they can do their business marketing in-house, especially if the majority of their marketing is going to be done online. However, online marketing requires much more thought and effort than simply creating a website and setting up a social media account. Because of this, you may want to consider obtaining professional marketing help. The following are 8 signs that you could use professional marketing assistance:
Your not using analytics
The data you obtain over the course of your online marketing campaigns can be incredibly powerful as long as you know how to gather it and how to analyze it in order to actually improve your marketing.
You’re unfamiliar with basic language of analytics
If you don’t know what bounce rate, click through, impressions and call-to-actions are, or you think those terms don’t apply to your business, then there’s no way you’re going to know how to analyze your website’s performance even if you tried.
Content and email marketing are overwhelming
If even the thought of regularly generating high quality content for your blog, social media pages and email newsletters overwhelms you, then you need a professional to handle it for you.
Your website traffic isn’t translating to sales
If you’re getting a lot of traffic to your website but your sales don’t reflect this, then you need help improving your conversion funnel in order to capture more leads.
It’s difficult to find your website
If people are having a hard time finding your website, it means that your brand name needs more recognition.
You’re too focused on getting new customers
Getting new customers is obviously good, but you can’t forget about continually nurturing the relationship with regular and existing customers.
You think the majority of email is spam
Email marketing is an incredibly effective tool for nurturing your leads and has to be taken seriously. If you think of the majority of business emails being spam and tend to mark a lot of email newsletters you receive as spam without even thinking about it, then there’s a good chance that your email marketing is a neglected strategy and one that may even be spam-like.
You don’t know how to engage followers
You understand that having a big follower base on social media sites such as Twitter and Facebook is a good thing, but you have no idea how you’re supposed to engage them.
GTECH Designs is a Baltimore-based web marketing firm that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4100, email us at [email protected], or get in touch with us via Facebook or Twitter.