If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices. Here are 8 things that can boost your Facebook page.

Share exclusive offers

Give people a reason to come back to your Facebook page timeline. Share giveaways and special offers that expire within 24 hours of posting. If you have already grown engagement on your page successfully, try sooner expiration times such as 60 minutes or have people vote a winner among submissions of fans.

Upload behind-the-scenes photos

Imagine you are looking to hire a consultant. You clicked on an ad and land on the website. It all looks nice and well taken care of but the “about” page and a photo of the consultant are nowhere to be found. If you don’t show behind-the-scenes photos or videos on your Facebook page, you are as anonymous as this consultant’s website.

Upload videos and create playlists

Videos that are uploaded to Facebook, and not embedded from YouTube, for instance, can be put into playlists. Show tutorials, new product features, instructions, a behind-the-scenes video series and more, all while showing up better on people’s timelines.

Run a contest

One of the main reasons so many people spend so much time on Facebook is because it is entertaining. Publish a funny photo and run a caption contest to keep fans entertained and attract new people to your page. Contests do not necessarily need to result in vouchers or a financial reward such as discounts or freebies.

Test the call-to-action button on the page header

Facebook pages can have a call-to-action button on the page header. If the button has been enabled, you will see the button “Create Call to Action” on the bottom right of your Facebook page header. Split test what call to action results in the most sales, likes and page website visits. Typically “Watch Video,” “Shop Now,” and “Contact Us” are good choices to start with.

Interact with other Facebook pages

Comment as your page on other business pages and “like” pages of your employees, companies near you if you have a physical location, businesses you are collaborating with or companies whose services or products you are using. Liked or tagged pages will often times return the favor and mention or like your page in return, which is free cross-promotion. Any pages you like with your own page can be displayed on the left hand side as vertical tab.

Create a custom tab

Custom tabs require some programming but are worth considering for any business focused on more than a very few customers. Integrate live chat, billing, policies, shipping information, your background story, subscriptions, signups for upcoming events, webinars and downloadable content such as ebooks or case studies.

Show other social media pages

Facebook business pages are an effective way to showcase pages and profiles on other social media networks. Add Instagram, Pinterest, Twitter, and other tabs to your Facebook page to give potential customers and fans a holistic overview of your corporate culture and brand. Besides showing what you are all about, it is an opportunity to have a one-stop destination for all social media activity.

GTECH Designs is a Baltimore-based web marketing firm that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4100, email us at [email protected], or get in touch with us via Facebook or Twitter.

About The Author

Bola Olonisakin

Bola Olonisakin

Bola is the founder and principal at GTECH Designs, a digital creative agency that helps small and mid-sized businesses launch, grow and succeed. Her research and work in web design, social media and strategic communication have been published in numerous books and articles, and she’s regularly seen on stage at events around the country. She’s responsible for teaching GTECH clients how to blend strategic goal-setting with great design to create effective online marketing strategies. You can reach her at [email protected]

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