Apr 16
Posted by Bola Olonisakin in Blog, Branding, Client Attraction, Media.
Effective branding is vitally important to all businesses, regardless of size. That said, larger businesses tend to have a distinct advantage when it comes to affording high-priced consultants who specialize in the conceptualization and execution of branding campaigns. This by no means says that a small business with a small budget cannot promote its [...]
Feb 19
Posted by Bola Olonisakin in Blog, Branding, Client Attraction, Internet Marketing, Media, New Trends.
It was just a plain cork board that hung on my wall when I was a teenager, but I loved it. You see, every square inch of it was covered! There were my teen heartthrobs, my favorite sports teams, pictures of my friends, wish list clothing…you name it, I pinned it! And now there’s Pinterest…another [...]
Feb 13
Posted by Bola Olonisakin in Blog, Branding, Client Attraction, Graphic Design, Internet Marketing, Media, Web Design.
The seating hostess at a not-too-busy restaurant sat behind a podium engrossed in a novel. As my luncheon companions and I approached, she gave us the “talk to the hand” sign, indicating that we were to wait until she finished her paragraph. Not kidding…and it gets better. When she finally did bother to acknowledge my [...]
Feb 6
Posted by Bola Olonisakin in Blog, Branding, Client Attraction, Internet Marketing, Media, New Trends.
Tom’s website for his salon looked fabulous…but no one knew it. It had details about products, services, and special holiday packages. It had everything except for two things – visitors… and a “heartbeat.” And then Tom started a weekly blog for his salon’s website. Suddenly, the “patient” had a heartbeat – and more visitors than [...]
Jan 29
Posted by Bola Olonisakin in Blog, Branding, Client Attraction, Internet Marketing, Media, New Trends.
“…The party’s o-o-o-ver-r-r…” The holidays tend to be a high time for many businesses. Perhaps your company was one of those that saw a huge spike in sales during the month of December. Nothing lasts forever, though, and unfortunately, that includes the holiday spending rush. January rolls around, as do your customers’ holiday bills, and [...]
Jan 14
Posted by Bola Olonisakin in Blog, Branding, Client Attraction, Media, New Trends.
Ever take a look at the Facebook pages of some of today’s teenagers? It’s…interesting. You could run a successful coat factory with all of the fur that flies between those pages! “She said THIS…He did THAT…I just cannot STAND them!!!” Thank goodness adults are beyond such behavior. You can stop laughing now. You don’t have [...]
Dec 18
Posted by Bola Olonisakin in Blog, Branding, Client Attraction, Graphic Design, Internet Marketing, Media, Web Design.
It’s usually the first thing that your potential customers see, and it says so much about your business. But is it saying the things you want it to say, or is it leaving people put off or confused? Is it making you stand out in the crowd…or is your logo…a no go? Keep in mind [...]
Dec 11
Posted by admin in Blog, Branding, Client Attraction, Internet Marketing, Media, New Trends.
I spend a lot of my time online…no real surprise, I guess. I get my news here. Sometimes I socialize here. I most definitely shop here! In fact, I was just commenting to someone that I must have done 90% of my Christmas shopping online this year! Let’s face it, there are far fewer crowds [...]
Dec 4
Posted by admin in Blog, Branding, Client Attraction, Internet Marketing, Media.
There are certain individuals in this world who are so dynamic, so inspirational, that is sometimes easy to forget that we can’t have them with us forever and eventually they will be taken away from us. For me, Zig Ziglar – salesman, author, renowned speaker, and inspiration to entrepreneurs worldwide – was such an individual. [...]
Nov 27
Posted by admin in Blog, Branding, Client Attraction, Graphic Design, Internet Marketing, Media.
It sounds innocuous, almost cute and fun…but it strikes fear in the hearts of business owners who have invested capital in their websites with the hope of improving sales. It’s the Bounce Rate. It’s mysterious. It’s menacing. It’s misunderstood. [...]
Nov 20
Posted by admin in Blog, Branding, Client Attraction, Internet Marketing, Media, New Trends.
Once upon a time in the land of Search Engine Optimization, a business could assemble a sub-par website full of carelessly written content, throw in a hefty helping of meta keywords and tags, craft a few links and…PRESTO… they would enjoy instant search engine ranking! Those days are gone. As Search Engine Optimization [...]
Nov 13
Posted by admin in Blog, Branding, Client Attraction, Internet Marketing, Media, New Trends.
I found my solution in a bottle! Let me rephrase that. I discovered a cleaning solution that worked wonders for me on countless occasions. This was great stuff, and I am a customer to this day. Funny thing though…I never would have given it a second look if I had seen it on a shelf with other [...]
Nov 5
Posted by admin in Blog, Branding, Client Attraction, Media, New Trends.
Your company’s website is a doorway to your business. What is sometimes overlooked, however, is your website’s potential to be a tremendous marketing tool. Just as you wouldn’t allow trash and debris to dangerously litter the entrance to your business, you would not consciously permit clutter and chaos to confuse, or even repel, potential customers [...]
Oct 23
Posted by admin in Branding, Client Attraction, Internet Marketing, Media.
In these amazing times of websites, blogs, and social networks, the ways that new customers are drawn to a business are vastly different from the way they were even five years ago! With so many companies competing with you for business, what can you do to make your brand stand out among the others? From [...]
Posted by Bola Olonisakin in Blog, Branding, Media.
When it comes to branding your company, it’s important to choose colors and fonts that fit your company’s style. What do you want your customers to see when they look at your brand? Is your company professional? Environmentally friendly? Welcoming? Fun? Whatever your company stands for, make sure that message comes across clearly with the [...]
Mar 3
Posted by admin in Branding, Graphic Design.
