Getting to know your consumer is an extremely important part of the business model. In today’s world, everyone wants a personalized experience when it comes to business settings. Consumers today take experience higher in criteria then ever before. A lot of people choose a friendly restaurant over unfriendly ones, so what would stop this same decision making in an online setting?

It can be a hard task getting to know your online consumer, especially without being able to physically meet them.  Customers that frequently come into a business easily form relationships with the staff by getting to know what they like, dislike, and general trends. While having the face-to-face contact isn’t always available, there are various tools and tricks provided online that can help you get to know your customers on a better level. This, in turn, will help you create a more personalized experience for your consumer.

Gather Statistics

The first step you need to take to create a personalized site is gathering information about your customer. One of the best, if not the best, resources to get to know your online customer is online data statistics. Programs like Adobe Statistics are great tools to get specific information about the users coming to your site and what they are doing. Another great tool for gathering information that is right under your nose is social media. Use social media to see what people are saying about your business and what aspects people are gravitating too.

Personal Recommendations

Features like Amazons “You Might Like This” are great ways to give your website the personal touch. Use the statistics that you have gathered to analyze what a specific user has been browsing on your site and recommend something to them. A product, blog post, or something else that is close to other things they enjoy will appeal to the customer much more. This will save the customer time searching through everything you offer to find something that will strike them.

Be Platform Neutral

In today’s online world, the desktop computer isn’t king of browsing experiences anymore. Consumers are on tablets and phones more often and these devices are becoming some people’s main passage to the web. It is important to keep this in mind when wanting to create an experience. Phone apps or mobile versions of websites will create a more personalized experience for the user who only use there phone or tablet to access your website. Allow your business to be on the go with these users and is only a click away when they need it.

Social Media Connectivity

A tool that is almost a given in todays modern world is social media. It allows consumers to share in an instant and can be an easy way to personalize someone’s experience. Allow your website for users to sign in with there social media accounts like Facebook. This will allows for them to receive recommendations based on their likes and create a more personalized feel. You also could allow for them to invite their friends and have the ability to share a blog post or product quickly on social media with a quick click.

Newsletters

Offer the ability to become more connected with your business through an online newsletter. This will allow the option for the customer to become more involved with your business, but only if they want to. These newsletters can let the consumers know about upcoming events and news about your business. Maybe you could even introduce specials deals for these special members that regular customers may not get.

With these tips, hopefully you will able to achieve a more personalized experience for your users. This will hopefully bring these customers back because the personalization and user-friendly content. If you would help achieving your website experience goals, feel free to contact us.

GTECH Designs is a Baltimore-based web marketing firm that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4100, email us at [email protected], or get in touch with us via Facebook or Twitter.

About The Author

Bola Olonisakin

Bola Olonisakin

Bola is the founder and principal at GTECH Designs, a digital creative agency that helps small and mid-sized businesses launch, grow and succeed. Her research and work in web design, social media and strategic communication have been published in numerous books and articles, and she’s regularly seen on stage at events around the country. She’s responsible for teaching GTECH clients how to blend strategic goal-setting with great design to create effective online marketing strategies. You can reach her at [email protected]