Let’s assume that you have just launched a new business and want it to harness the incredible power of the World Wide Web without wasting any time. The end objective is simple here – to try and spread the word about your products and/or services as far and wide possible using the convenient and versatile tool called Internet marketing. Well, to begin with, the task is definitely not as easy as many inexperienced readers would probably anticipate – after all, Internet marketing is all about the maintaining a proper balance amongst all the elements targeted at generating maximum possible traffic to your brand. These elements that collectively give rise to a successful Internet marketing plan are:

Social media marketing

Social media marketing is the technique used by businesses to generate website traffic and promote their brand, products, and services via social media sites like Facebook, Google Plus, and Twitter etc. The main advantage of social media marketing lies in its absolutely low-cost structure and the ability to help businesses maintain an outstanding PR image and develop cordial relationship with their fans and customers, so on and so forth. In fact, it is perhaps the most convenient and affordable Web 2.0 marketing These sites can also help you build inbound links, which in turn, would strengthen your SEO (search engine optimization) efforts. For more convenient and result-yielding social media optimization, it’s always advisable to hire a professional Internet marketing company with the ability to leverage the power of social media.

Landing pages

In its simplest form, a landing page may be defined as the page that your website visitors land up on after clicking on an ad or link. A landing page could be the home page of your site, or for that matter any other page designed specifically for niche markets and/or services. Landing page optimization holds the key to a successful Internet marketing plan A well-designed landing page always sports a better lead conversion rate than simply being a way to dump people from various corner of the Web on your home page. The importance of landing pages can be comprehended from the fact that without them, the affiliate marketer won’t even have the bare minimum earning to maintain the website. Instead, it will be simply a big waste of time and resources.

Email marketing

Despite the growing popularity of Web 2.0 marketing, email marketing continues to be the best available tool when it comes to directly communicating with one or a group of persons simultaneously (through emails) and pass on commercial messages to them. Hence, in the broader sense, every email message sent to a current or potential customer can also be deemed online marketing. A typical email marketing campaign may be used to solicit sales, donations, ads and for many other purposes. While billboards, newspaper/TV/radio advertising, can cost a business significant amount of money, email marketing is totally immune from this limitation due to its sheer low-cost nature.

Search Engine marketing

Search Engine marketing, (SEM) is best defined as the form of online marketing that includes the promotion of a brand website by raising its visibility in search engine result pages. SEM can be further categorized into two distinct categories:

  • Generating traffic through free search engine optimization techniques
  • Generating traffic through paid search advertising

Simply put, if implemented smoothly in accordance with a practical and goal-oriented strategy, all these Web 2.0 marketing elements combine together to give rise to an outstanding Internet marketing plan.

GTECH Designs is a Baltimore-based web marketing firm that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4100, email us at [email protected], or get in touch with us via Facebook or Twitter.

About The Author

Bola Olonisakin

Bola Olonisakin

Bola is the founder and principal at GTECH Designs, a digital creative agency that helps small and mid-sized businesses launch, grow and succeed. Her research and work in web design, social media and strategic communication have been published in numerous books and articles, and she’s regularly seen on stage at events around the country. She’s responsible for teaching GTECH clients how to blend strategic goal-setting with great design to create effective online marketing strategies. You can reach her at [email protected]