Often when the going gets tough, marketing budgets are the first to get cut. It seems to make sense, when in reality this is one of the worst things you can do for your struggling business. Marketing is an absolute essential, and there are plenty of ways you can do it on a small budget or hardly any budget at all. Stretch those dollars and make your marketing budget work, but do not cut it all together. Your business will never be successful if you don’t understand what your customers want and need, and it can’t be successful if you quit trying to find out.


If you’re struggling to get by, we’re here to help. These simple tips could far more helpful than you might think.



Reassess Your Budget


Like we said earlier, do not cut it all together, but there’s a very good chance you’re spending money on something that does not need to be paid for, or maybe something you don’t even need at all. Don’t feel bad, we’re all guilty of it, but it might be time to reevaluate what’s absolutely crucial for your business. Stop paying for ads that aren’t working or tools you never use. If you aren’t seeing direct results, it’s not worth it.



Don’t Be Cheap!


A little contradictory to the above tip, but bear with us. Pinching pennies is certainly necessary sometimes, we’ve all been there, but don’t cut so many costs that you miss out on worthy investments. Certain investments will pay for themselves in no time; SEO, a fast website and social media scheduling tools are all things that will yield far better results if you bite the bullet and invest now.



Focus on Existing Customers


It’s actually far more expensive and time consuming to invest in gaining new customers than it is to just keep the ones you have. You always want more customers (who wouldn’t?) but you’ll have time and money for that later once you get on solid ground again. Focus less on advertisements and more on email marketing and special offers for return customers. Building relationships with your existing customers will prove to be a better investment in the long run.



Social Media


If you’re not on social media yet, that’s a no brainer. Get on social media! Now! We mean it! If you are already on social media, there’s always room for improvement, right? Join multiple platforms including Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest. Get started on scheduling services, some of which offer basic plans for free, to make sure you’re always active. Take advantage of the opportunity to interact with your customers and form connections with others in your community. Social media is one of the most affective and cost efficient things you can do to improve your marketing, so at the very least, start here.



Go Mobile Friendly


We cannot stress enough how important your website is to your online marketing, and with smart phones taking over, optimizing your website for mobile devices is an absolute must.



Build Relationships


It costs $0.00 to be a nice person and talk to the people in your community, so do it! Talk to your customers, community members and even your competitors. Social networking goes far beyond social media; forming real connections with people has tangible, monetary rewards in the business world.



And remember, it’s never too late to make some changes and turn your business around. Don’t give up and close up shop until you’ve done everything you can, because there’s probably more you can do than you think. Keep trying. We’re rooting for you.

GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping companies and business owners drive brand value through digital channels. We do this by uniting your brand with creative concepts and marketing. The result? Better ROI. Let’s start a conversation, we don’t bite:) Give us a call on 410-775-4011 or drop us a line at [email protected]. We are also social, connect with us via :

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