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2014
Feb 25
CATEGORY
Blog
Use Video In Your Website… and Spotlight Your Business!
Posted by Bola Olonisakin in Blog.

  Want to know what can help your brand to engage with more people and to ultimately boost your sales?    Rev up your camera and roll ‘em! Video has enormous benefits and should be a key player in your marketing.    It’s not news that video can be a big help in the effectiveness […]

2014
Feb 20
CATEGORY
Blog
Convert Your Website Traffic To Terrific Sales!
Posted by Bola Olonisakin in Blog.

Mind if I take you away from this cold, snowy winter we’ve been having (at least that’s what we’ve had here) and talk about spring for just a minute?   I didn’t think you’d mind.     I cannot wait to see all of the beautiful spring flower gardens in my area coming to life […]

2014
Feb 12
CATEGORY
Blog
Instagram For Business: The Entrepreneur’s New BFF
Posted by Bola Olonisakin in Blog.

Instagram…for some of us, the name conjures up images of teens making what I believe are called “duck lips” and snapping and posting “selfies.” Contrary to what we might think, however, Instagram has uses far beyond sharing a pouty pucker.   With over 100 million users, Instagram enables people to take pictures and videos, apply […]

2014
Jan 21
CATEGORY
Blog
“The WORST Marketing Advice We’ve Ever Heard”
Posted by Bola Olonisakin in Blog.

  I couldn’t believe what I was reading.    In an interview with StyleList, fashion icon/heiress Daphne Guinness was actually advocating experimenting with your makeup by trying nail polish as lipstick, as she herself had.    Talk about the kiss of death!    There are so many “experts” out there in all fields with advice […]

2014
Jan 14
CATEGORY
Blog
“Marketing The Easy Way: How To De-Stress For Success”
Posted by Bola Olonisakin in Blog.

2014 is off and running…and so are we all! I don’t know about you, but I find it is very easy to get caught up in all of the day-to-day operations of business. We work so hard to make sure that our products or services are top-notch and that our customers are happy that sometimes […]

2014
Jan 7
CATEGORY
Blog
Start Your New Year With A Powerful New Marketing Plan
Posted by Bola Olonisakin in Blog.

Do you ever stop and consider why people make New Year’s resolutions? Sometimes it’s because they want to stop certain behaviors (“I’m going to quit smoking!”) or change themselves (“I’m going to lose 25 pounds!”) or, like so many of us in business, achieve success (“I am going to make my business more profitable!”). Unfortunately, […]

2013
Dec 3
CATEGORY
Blog
Combating Writer’s Block: Get Your Content Flowing Again
Posted by Bola Olonisakin in Blog.

We have all been there. You have a blog post, newsletter, or social media update to create and you simply cannot think of where to start. Five minutes…. thirty minutes….one hour later and you are still staring at a blank computer screen and wondering how to get the right words out of your head. When […]

2013
Nov 26
CATEGORY
Branding
Don’t Count Out Google+ Just Yet: Strategies for Maximizing the Platform
Posted by Bola Olonisakin in Branding.

Way back when it was first released to the public, many hailed Google+ as the “next big thing” to hit social media. Fast forward several years and we now find a platform that has yet to pick up the steam it was anticipated to have. Although widely criticized on the web, more and more people […]

2013
Nov 20
CATEGORY
Blog
Make Your Seasonal Emails Stand Out In The Crowd!
Posted by Bola Olonisakin in Blog.

You only need to check your own inbox to see the onslaught of holiday emails already pouring in like an avalanche of tinsel and blinking lights. Do you find it daunting to wade through the deluge of emails from businesses (often multiple ones from the same company) about their seasonal sales, promotions, and offers? After […]

2013
Nov 12
CATEGORY
Blog
Goodwill To All: Charitable Outreach Ideas For Small Business
Posted by Bola Olonisakin in Blog.

  As the holidays approach, we are often reminded of those who are less fortunate, those who go without. What a great opportunity for your business to affect a change in your area and brighten the lives of those in need!   The first thing to keep in mind is that charitable giving is not […]

2013
Nov 5
CATEGORY
Blog
Get Your Biz Busy For Small Business Saturday!
Posted by Bola Olonisakin in Blog.

When the holiday season ramps up, as it is now, it is easy for the small business owner to feel a bit “lost in the shuffle,” particularly when large businesses have enormous advertising budgets that afford them a lot of visibility. Thankfully, there is a day that has been set aside to remind people of […]

2013
Oct 29
CATEGORY
Blog
5 Ways To Get Your Website Holiday-Ready!
Posted by Bola Olonisakin in Blog.

It made me do a double take that almost gave me whiplash. I thought “…no, it can’t be,” and yet, there it was. It was a row of holly, jolly wreaths, smiling Santas, and happy snowmen! Seasonal décor is already being hung in the stores at the mall. People have already started shopping. That should […]

2013
Oct 22
CATEGORY
Blog
5 Big Marketing Tips That Won’t Break Your Bank
Posted by Bola Olonisakin in Blog.

It’s impossible to overstate the importance of advertising for a small business. The sticker shock involved in most methods of advertising nowadays, however, often proves quite discouraging to the small business owners who don’t have deep pockets. Does this mean that they should forego their ad campaigns until the money starts rolling in? Clearly, that […]

2013
Oct 1
CATEGORY
Blog
Stop, Drop, and Roll Out A Profitable Website!
Posted by Bola Olonisakin in Blog.

It’s October… crisp, cool, and colorful! Perhaps some of you remember back in your school days there was a special week designated in the beginning of this month called Fire Prevention Week. It’s coming up again next week, but let’s get a head start on some “fire prevention tips” that Smokey The Bear might have […]

2013
Sep 24
CATEGORY
Blog
The 5 Ways To Grow Your Email List… And Your Profits
Posted by Bola Olonisakin in Blog.

Surely with all of the advances in technology, email no longer plays an important role in small business marketing, right?   Wrong.   Very wrong.   A recent report from email marketing service, iContact, finds that “83% of small and medium-size businesses say email is important or critically important to their overall marketing strategy.”   […]

2013
Sep 17
CATEGORY
Blog
Convert Blog Subscribers Into Customers In 5 Steps
Posted by Bola Olonisakin in Blog.

Without a doubt, a blog is a very effective way to connect with people! By focusing on providing strong, valuable content, you are making your blog something they will really want to read, and something to which they will possibly even subscribe. That’s when you know you are putting out something worthwhile.   But is […]

2013
Sep 10
CATEGORY
Blog
The Five “Jokers” of Shabby Website Content
Posted by Bola Olonisakin in Blog.

Probably since you first decided to have a website for your business, you’ve memorized the maxim, “Content is King.” Clichéd? Perhaps it is. Meritless? Certainly it is not. This is an absolute truth. For your website to resonate with visitors, as well as rank highly in search engines, it must have excellent content.   So […]

2013
Sep 5
CATEGORY
Blog
Change-Up Your Blog For Home-Run Customer Attraction!
Posted by Bola Olonisakin in Blog.

  I know that football season is starting, but please indulge me as I talk a little baseball.    When was the last time you saw a pitcher in a baseball game throw the same pitch over and over? It just doesn’t happen. Any pitcher worth his salt is bound to have an arsenal of […]

2013
Aug 27
CATEGORY
Blog
How To FIX a Flat Landing Page…And Build Your List FAST!
Posted by Bola Olonisakin in Blog.

My friend’s trip to Cancun had been well planned and promised to be a week of fun and relaxation…and then she got on the plane. What she described as a “less than satin-smooth” flight concluded with a landing that was horrific. Rolling, pitching, and yawing indecisively as it descended, a hard thud and some unsettling […]

2013
Aug 20
CATEGORY
Blog
Is Your Online Marketing Magical…or Menacing?
Posted by Bola Olonisakin in Blog.

  It’s rather remarkable how fine a line there is between online marketing that is strong, powerful, and effective and online marketing that comes off as desperate, obnoxious, and careless. The differences between helpful and bothersome online marketing can be a little hard to detect from up close. Let’s take a step back and look […]

2013
Aug 14
CATEGORY
Blog
“Online Marketing With A Personal Touch”
Posted by Bola Olonisakin in Blog.

Where is this relationship going?   Ever stop and consider what your brand’s relationship with your customers is? I don’t mean just you, yourself. I mean your brand as a whole. What do your customers, as well as the general public, see, think, and experience when encountering your brand? Is it “purely business?” Is it […]

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