In many ways human beings are nearly impossible to understand, but when it comes to certain
things, they are far more predictable than you might think. For example, we know that 75% of users never venture past the first page of search results, and that the top four hits gain 96% of the total clicks from that search. We also know that the brilliant strides made by computer geniuses have made the rest of us collectively lazier. More often than not, people want to find a result quickly and easily, particularly when it comes to search engines.That’s why title tags exist, and that’s why you need to care about them.
What are they?
Title tags are the descriptions that appear under your link in a search engine results page that
determine whether or not someone visits your website. People don’t want to click on each individual link to examine the content; like we said, they want fast and easy results. People want to be able to scan a quick summary of each site to determine which one will be most useful to them. This means that the summary of your website and company needs to reflect exactly what
you have to offer if you want anyone to find you before they find your competition.So how do you craft a good title tag? First of all, get used to the fact that people will be judging everything about your website and company based solely on a sentence or two. This is marketing, after all. Once you’re on board with that concept, remember these key factors and you’ll be all set.
Be concise. If your tags are much longer than 65 characters, Google will start trimming them down for you, which means you lose control over what gets cut. Write something that gets your message across as quickly and briefly as possible; when your message is too long, you risk losing people’s attention. Never underestimate what people will do to save time and effort, and moving on to another website to avoid reading another 15 words is definitely one of them.
Know Google’s tricks. They’re smarter than you might think, and if they recognize that you’re cramming too many keywords into your tags, they’ll use content from your website in the tags instead. Google now recognizes certain SEO tricks and essentially hits veto so as not to disrupt the overall user experience.
Use keywords.Keywords are still important to use as long as you’re being smart about it. Don’t use too many in one tag and space them out enough. Put your most relevant keyword at the front of the tag and try to place another two or three near the middle of the text rather than at the end. Using your brand name is also never a bad idea, so be sure to stick it in there if you have the room.
Tailor the tag to each individual page. Your pages are not all the same, and your tags shouldn’t be either. Using the same title tags for your all pages means fewer opportunities for your website to show up in a search, so make sure your tags are varied with different keywords. Tags for home pages should be broader depicting your services and product and should include a brand name, whereas your blog and information pages can be more specific.
Play around with it. Hop on over to Google and search for florists in your area and see what comes up and why. Was your search specific or broad? What services do they offer? Do they specialize in weddings or events? Do they deliver? Do you recognize any of the companies? Understanding what comes up in a Google search and why can be the difference between gaining and losing a customer, and we sure don’t have to tell you which of those two you ultimately want, do we?
GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping companies and business owners drive brand value through digital channels. We do this by uniting your brand with creative concepts and marketing. The result? Better ROI. Let’s start a conversation, we don’t bite:) Give us a call on 410-775-4011 or drop us a line at [email protected]. We are also social, connect with us via: