Product marketing is no longer the only strategy available. Today, it is important to invest in content. People go online today to find relevant information and high-quality content. Which means that images, text and video content needs to provide information that is interesting and relevant to people searching on the internet.

Content Marketing is the technique of creating and distributing relevant, valuable, and consistent content in the form of Infographics, Podcasts, Videos, eBooks, and or Blogs to attract and acquire a targeted audience – with the aim of driving profitable customer action. These good content then directs those users back to your brand website, where you can get leads and sell products. Successful content marketing helps create positive associations to your brand.

Here Are Four Reasons To Invest In Content:

SEO Demands Content

Let’s just get this out with. Search engines desire good quality and relevant content. If you create remarkable content that gets engagement, search engines will take notice. Google wants its search results to be very useful for users and, if the content you publishing is earning recommendations and applause, that is as strong an indication as possible that what you have to offer is meeting the needs of those users.

Image Development:

Releasing high-quality publications on a regular basis allows business to establish themselves as thought leaders, which strengthens the corporate brand. People expect you to deliver insight or entertain, they want to go to your website and social media because they get something worthwhile back from the experience. Quality content delivered on a regular basis makes your brand an authority on your subject. Being an authority is important as it builds trust and trust is something that makes customers make purchases.

Customer Development

Content that informs, entertains and provides solutions connects the customer to the company for the long term. Good content builds loyalty, retain customers and improve up-sell rates. When a customer is engaged with your content, they’re going to spend more time listening to what you have to say. It is what turns a one-time purchaser into a follower who reads your blog, signs up for your email newsletter and connects with you on social media, this way you can develop a tightly connected community. Content, when delivered via social media allows for feedback. It means you can gauge your customers’ attitude and get to know their needs and demographics better.

Content Engages Consumers At Every Stage Of The Buying Process

Content marketing is a long-term strategy that engages your target market at every stage in the buying process. Content marketing encompasses inbound marketing and then nurtures leads, converts those leads into sales, ensures that those consumers are retained and facilitates additional sales. The effects of content are long-term – your content will stay there for as long as you are prepared to keep the servers running.

GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4011, email us at [email protected], or get in touch with us via :

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About The Author

Bola Olonisakin

Bola Olonisakin

Bola is the founder and principal at GTECH Designs, a digital creative agency that helps small and mid-sized businesses launch, grow and succeed. Her research and work in web design, social media and strategic communication have been published in numerous books and articles, and she’s regularly seen on stage at events around the country. She’s responsible for teaching GTECH clients how to blend strategic goal-setting with great design to create effective online marketing strategies. You can reach her at [email protected]