If you thought that the rise of social media and other Web 2.0 marketing podiums have diminished the significance of having a dedicated business website, you have been dead wrong all along! In fact, without a dedicated business website in place, all your other online marketing efforts would seem like a bunch of half hearted attempts to impress customers, albeit with no specific long term objective at all.

However, to explain and analyze this dynamic thoroughly, we will need a dozen more of such articles. So, long story short, a dedicated business website should be seen more like the converging point of all these Web 2.0 components whose collective primary responsibility is to bring more traffic to the website. In other words, your website should be seen more like your online home– the effort and time you put into making it attractive and self-sufficient, reflects how passionate and dedicated you are towards your brand. This is precisely why having a responsive Web design still matters! Following are 3 important facts that highlights why finding a competent professional web design company can still make a world of difference to your business.

Just because you have a working website, that doesn’t necessarily mean that it will add any value to your business. Websites are no longer seen as merely a collection of digital pages containing texts and occasional images or video clips. People’s expectations from the Web are higher nowadays as compared to, say, a decade back. However, that’s not to say that you must come up with a multi-million dollar masterpiece to attract visitors- but yes, quality does matter. If you fail to impress your website visitors at the first glance with a dynamic and responsive Web design, chances are you will eventually lose a significant chunk of your prospective customers.

With a competent professional Web design company at your disposal, not only you can attract more visitors, but keeping them engaged for a prolonged period also turns as easy as a walk in the park. In simple words, when you give your website visitors a pleasant experience with your site, you also fetch them a positive vibe about your brand and products/services. There’s a number of ways by which you can accomplish this- such as regularly uploading original and interesting content to retain visitors’ interest, adding a balanced amount of “cool” effects, opting for a nice color combination that is neither too boring nor too tacky and including a quality CMS that allows optimization of heavy loads alongside an extensible WAI (web application interface).

A quality and responsive Web design can add more value to your SEO (search engine optimization) ambitions. Apparently, Google’s search result ranking algorithm Google Penguin has a human touch to it that may not be directly affecting your website’s search ranking on the basis of its design, but you can safely bet that there is a certain user-experience factor that has been influencing how a particular site will do in the search engine results affected by how humans view the site.

All being said, the crux of the matter is that if you want your Web presence (read: website) to yield the desired result, you must come up with something creative and high-quality– there is no other way around. Also remember, websites that are aimed at niche geographies, it’s better to take help from some local professional web design company from that particular region. For example, if you are planning to build a separate website for your customers at Denver, then securing the services of a Denver web development service seems to be the more logical path to embark on rather than a multinational web development company.

GTECH Designs is a Baltimore-based web marketing firm that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4100, email us at [email protected], or get in touch with us via Facebook or Twitter.

About The Author

Bola Olonisakin

Bola Olonisakin

Bola is the founder and principal at GTECH Designs, a digital creative agency that helps small and mid-sized businesses launch, grow and succeed. Her research and work in web design, social media and strategic communication have been published in numerous books and articles, and she’s regularly seen on stage at events around the country. She’s responsible for teaching GTECH clients how to blend strategic goal-setting with great design to create effective online marketing strategies. You can reach her at [email protected]