Everyone begins with at least one goal in mind for their business: to succeed. In addition to larger overarching goals, we create smaller weekly and daily goals to reach, and work to reach those goals. Throughout the process, these goals can be augmented, edited, revised, and improved, but the basic desire to make something of yourself and your company is always there.

It’s usually not enough to just have a goal though. Active measures must be taken to ensure completion, or the objective cannot be reached. Once these goals are attained, however, you will be more successful because of it. Follow the steps below, and you too will reach your goals.

Challenge Yourself (but not too much). If you set a lofty goal for yourself, you may get discouraged working towards it. However, if you create a goal that you consider “too easy,” you’ll wonder why you aren’t succeeding the way you’d like.

Break It Down. If your goal is to have a million-dollar business, it won’t happen overnight (unless you hit the lottery). Break your large goal up into manageable chunks, and you’ll be able to celebrate the small successes and measure your progress to keep up the excitement of making your goal. Remember what people say about eating an elephant: you do it one bite at a time.

Write It Down. Keep your goals in front of you at all times and have them constantly on your mind. Put them on a whiteboard, a sticky note, a calendar appointment…whatever it takes. You’ll be much more likely to achieve your goals if you remain aware and focused of what they are.

Brainstorm Obstacles. Remember the saying “if it were easy, everyone would do it”? This applies to setting and achieving goals as well. Obstacles will always present themselves, and if you want to continue striving towards your aim, you need to have a plan for what happens at the first bump in the road.

Set a Realistic Timeframe. It’s no use making goals, writing them down, and challenging yourself if you don’t give yourself a realistic time frame in which to complete it. By creating a timeframe you’ll always have something to strive towards to help complete your goal.

Get Organized. Make sure that you clearly know your goals, your time table and your measurements for success (a calendar may soon be your best friend!) By organizing everything instead of shuffling through crumpled papers for your goal statement, you’ll find your objective much easier to accomplish.

Reaching your goals can be challenging, but it will also always be a challenge worth fighting for. If you need help setting a plan to reach your goals, contact us. We can help you achieve your business-development goals.

GTECH Designs is a Baltimore-based web marketing firm that is committed to helping impact-makers spend more time doing good. For more information, contact us at 410-775-4100, email us at [email protected], or get in touch with us via  Facebook or Twitter.

About The Author

Bola Olonisakin

Bola Olonisakin

Bola is the founder and principal at GTECH Designs, a digital creative agency that helps small and mid-sized businesses launch, grow and succeed. Her research and work in web design, social media and strategic communication have been published in numerous books and articles, and she’s regularly seen on stage at events around the country. She’s responsible for teaching GTECH clients how to blend strategic goal-setting with great design to create effective online marketing strategies. You can reach her at [email protected]