As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites – the layout and content of your website need to be user-friendly on all mobile platforms. With a responsive site, web pages effortlessly adjust to the size of any device. No hassle. Visitors don’t want to use their fingers to pinch and pull on your website so they can zoom in to read your tiny text and no need for you to create multiple website versions. Responsive design requires you only have one website that is coded in such a way that it adapt to all screen sizes, no matter what the device the website’s being displayed on allow you to view content on a website from any of your devices, any screen sizes with full content on one page. It’s exactly the same as when you surf websites on your computer. Below are the three major reasons why responsive websites are powerful.
SEO Advantage: With 67 percent search market share, when Google speaks, search marketers listen and Google has said a responsive website makes it easier and more efficient to crawl, index and organize content unlike having a separate mobile site which has a different URL and different HTML, therefore requiring Google to crawl and index multiple versions of the same site. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Responsive platforms make visitors happy! Mobile internet usage is exploding, almost everyone uses a mobile device to access the internet now ( to search queries on Google, use Social media and read Blogs) and thus, it is expedient that your website is mobile friendly in other to keep your customers happy. Responsive websites decrease bounce rates; a recent study showed click-through-rates increase 21-24% with a responsive site as compared to traditional or mobile versions and according to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.
It Is Easier to Manage: Having a separate desktop and mobile site requires you to have separate digital marketing campaigns. Managing one site and one campaign is far easier. This is a key advantage a responsive website has over a separate mobile site. It implies that there is no need to track conversion paths, user journeys, re-directions and funnels between many websites.
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