Visual content is of the utmost importance in marketing, especially on social media. If images and graphics aren’t your thing, luckily there’s a fantastic service called Canva to help you out. Canva is a great little tool that lets you create a variety of customized images of all colors, shapes and sizes to fit all of your social media needs. Between Instagram posts, Facebook headers and Pinterest graphics, you’ll be completely set with Canva.

 

BENEFITS

  • Canva allows you to create new and interesting photos to use for social media.
  • There is plenty of room for personalization; Canva offers a wide selection of image dimensions, designs and colors without locking you into any of them. Once you start with a base design, you can add or remove whatever you want and change existing colors, fonts and images.
  • Though not all of its functions are free, you can easily create a variety of personalized images and graphics for free using only the free options.
  • Canva saves your old designs so you can refer back to them or use them as templates.
  • It’s easy to use. No matter what you’re trying to create, Canva is very user friendly and easy to figure out for even the most technology impaired folks.

 

HOW TO USE IT

 

Step 1: Set up an account.

Setting up an account with Canva couldn’t be easier. All you do is enter your name, email address and a password and you’re good to go, or sign up with Facebook or Twitter to make it even simpler.

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Step 2: Select your dimensions.

You can choose from the preset dimensions designed specifically for various social media uses. For more options, click the “more” box or start from scratch by creating your own dimensions (shown in the top right corner).

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Step 3: Revamp.

Say you’re creating an image for Instagram. Choose a design that you think might suit your needs.

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Vibrant colors not your style? Not a problem. Just click what you want to change and alter the coloring. You can even use your own specific brand colors using the color code option.

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Then you can change the text, font, size, spacing and basically anything else you want. You can even add your own images using Canva’s free icons and illustrations or upload your own.

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In short, Canva has too many fantastic services to fully explain at once. Once you understand the basics, play around with it a little and you’ll be creating beautiful images in no time.

GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping companies and business owners drive brand value through digital channels. We do this by uniting your brand with creative concepts and marketing. The result? Better ROI. Let’s start a conversation, we don’t bite:) Give us a call on 410-775-4011 or drop us a line at [email protected]. We are also social, connect with us via :

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